Product Design Leadership
Design is a thought process, a creative solution to addressing human problems, wants and needs, an ecosystem, a visual explanation, communication, an aspiration, an image that reflects our emotions & memories, a visual language, a story, a system.
Design can help us sell things, explain things, make things look better, make us laugh, inspire curiosity, make us take action, be identifiable, be easily understood.
And good design is good customer experience.
I help organizations turn ambitious ideas into thoughtful, scalable digital products and brands. Today I'm partnering with startups across healthcare and ecommerce, helping teams define product strategy, establish design systems, and create customer experiences that drive growth.
With more than 30 years of experience spanning product design, UX, brand strategy, and visual design, I bridge executive vision with day-to-day execution. I'm as comfortable facilitating strategic conversations with founders and leadership teams as I am collaborating with engineers, mentoring designers, or refining the details of an interface.
I believe exceptional products come from strong systems, cross-functional collaboration, and deep empathy for the people who use them. Whether I'm leading a design organization, building a design system from the ground up, guiding teams through workshops, conducting audits and usability testing, or designing high-fidelity experiences myself, my focus is always the same: creating products that are intuitive, accessible, meaningful, and delightful.
The best design leaders never stop designing. I continue to practice the craft every day while building high-performing teams that elevate both the work and the people behind it.
Scroll to see a few samples from my work. Visit my LinkedIn profile to learn more.
Elemeno Health: Designing AI-Powered Experiences for Frontline Healthcare Teams
Working with Elemeno Health, I've helped shape the next generation of AI-enabled tools for frontline healthcare teams. Partnering across product, engineering, and clinical stakeholders, I design experiences that transform complex organizational knowledge into intuitive, accessible workflows that support nurses at the point of care.
My work spans the design of intelligent features that help clinical teams communicate critical information more effectively, as well as a comprehensive redesign of the search and discovery experience for expansive hospital training libraries. By combining design thinking, AI, and strong design systems, we're creating products that make institutional knowledge easier to discover, faster to apply, and more valuable in the moments when clinicians need it most.
BetterLesson: EdTech Platform and Brand Design
For nearly 12 years, I helped shape BetterLesson's evolution from a growing EdTech startup into a trusted learning platform serving school districts nationwide. I built the company's visual brand and led Product Design, creating a cohesive experience across the digital product, professional learning platform, instructional resources, marketing, and customer support touchpoints. As both a design leader and practitioner, I established design systems, mentored a multidisciplinary design team, and partnered closely with product, engineering, and executive leadership to deliver experiences that supported educators at every stage of their journey.
Everything we designed was rooted in BetterLesson's mission: to create more favorite teachers who ignite the passion and potential of every student. By honoring the teaching profession through thoughtful, human-centered design, we helped educators more easily discover, access, and apply high-quality professional learning that ultimately reached thousands of classrooms.
Rue La La:
As Rue La La's first and primary UX designer, I worked with our creative director to define the user experience for one of the earliest and most influential members-only ecommerce platforms. Working at the intersection of product, engineering, merchandising, and marketing, I designed experiences that made luxury and designer brands feel both exclusive and effortlessly shoppable, helping shape a new model for online retail.
My work focused on creating intuitive shopping journeys that balanced discovery, urgency, and delight across rapidly changing daily sales. From establishing foundational UX practices to designing core customer experiences, I helped build a product that transformed how members engaged with flash-sale retail. By combining customer-centered design with business strategy, we created an experience that fostered loyalty, drove engagement, and contributed to Rue La La's emergence as a leader in premium ecommerce.
Additional Clients
